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Business · MultiVerified

Author: Shane O'Connor (AIDevGTM)

GTM Co-Founder — founder go-to-market spine for indie builders

Open MIT Agent Skills pack that acts as the GTM co-founder you may not have — founder brief, market research, then a stage-aware roadmap for positioning, first users, launch, and pricing.

Access: Host tools may need a paid subscription to run skills. The GitHub pack is MIT and free to clone. Upstream README also mentions QC Growth advisory; Baonat recommends the free open-source skills only, not paid consulting.

What it does
Installs AIDevGTM’s gtm-cofounder skills so Claude Code, Cursor, Codex, Windsurf, and other Agent Skills hosts run a sequenced founder GTM path: 00-start-here → research-the-market → strategy-and-roadmap, then stage skills (ICP, positioning, first users, launch, pricing).
Best for
Technical founders, first GTM hires, and founding AEs shipping developer tools or AI products who need strategy next-moves — not another SEO tip list.
How to install / use
Install with `npx skills add AIDevGTM/gtm-cofounder` (or clone / Claude Code plugin). Tell the agent to run 00-start-here, then research-the-market, then 01-strategy-and-roadmap. GitHub artifact is MIT.

Start with 00-start-here → research-the-market → 01-strategy-and-roadmap before any tactic skill.

Copy this

  • Install gtm-cofounder; run 00-start-here before other skills
  • Demand a founder brief + market research with links before a roadmap
  • Ask for one Now move and what to park — not ten marketing tactics

When to use

Reach for GTM Co-Founder when you are the person carrying go-to-market — often alone — on a developer tool or AI product, and you need a strategy spine: who it is for, why they would pay, and the single next move — not a pile of marketing tactics.

Good fits:

  • Indie / bootstrapped founders with nights-and-weekends GTM and no commercial co-founder.
  • First GTM hire or founding AE with no internal playbook.
  • “We have stars / users but nobody pays” moments where tactics would be the wrong next step.

Featured Business highlight: strongest Baonat Featured treatment in this Business set — it matches the indie-store / founder audience best.

Skip it when you need CRO/SEO/copy execution (marketing-skills), a community GTM operator library (swan-gtm-skills), or pure product-engineering workflow (superpowers).

Access note

Host tools (Claude Code, Cursor, Codex, Windsurf, etc.) may require a paid subscription to run skills. The GitHub artifact is MIT and free from AIDevGTM/gtm-cofounder. The upstream README also mentions QC Growth human advisory. Baonat recommends the free open-source skills only — not paid consulting. Running the pack inside a paid host is a host-plan choice.

Why

Chatbots handed “help me go to market” invent ten tactics. GTM Co-Founder (by Shane O’Connor / AIDevGTM, sharpened by frameworks from Adam Frankl and Jakub Czakon and pressure-tested with design-partner founders) forces a brief, real market research with links, then an honest Now / Next / Later roadmap.

Baonat marks this verified against the public MIT repo. Link sources — do not paste wholesale SKILL.md bodies.

Install

  1. skills.sh CLI: npx skills add AIDevGTM/gtm-cofounder
  2. Claude Code plugin: /plugin marketplace add AIDevGTM/gtm-cofounder then /plugin install gtm-cofounder@gtm-cofounder
  3. Clone + copy: git clone https://github.com/AIDevGTM/gtm-cofounder.git and copy skills/ into your agent skills directory
  4. In-agent path: tell the agent to install from the repo URL and run 00-start-here
  5. Confirm host access — skill runtime may need your agent plan

Copy this

Kickoff — diagnosis before tactics:

Install skills from https://github.com/AIDevGTM/gtm-cofounder and run 00-start-here with me.
Then run research-the-market, then 01-strategy-and-roadmap.
I am building: [one line]. Stage: [pre-launch | early users | some revenue].
Output: founder brief → researched findings with links → one Now move and what to park.
Do not give me ten marketing tactics yet.

When stuck in tactics mode:

Re-read my founder brief and gtm-roadmap. Challenge whether this tactic is the Now move.
If not, say what evidence I need first.

Concrete scenarios

  1. Stars but no payers. Roadmap says you lack activation/payment evidence — next move is the missing proof, not “post more.”
  2. Vague “for developers” ICP. who-is-this-for / talk-to-users skills force a real segment and interviews.
  3. Homepage that describes your solution. Positioning / homepage skills rewrite for the buyer’s problem after the spine exists.

Pitfalls / when NOT to use

  • Skipping start-here. Later skills expect the founder brief; generic advice means you skipped setup.
  • Confusing this with marketing-skills. This is strategy sequencing; that pack is CRO/SEO/copy execution.
  • Implying paid QC Growth is required. Free MIT skills are the recommendation; advisory is optional upstream.
  • Pasting entire skill files. Install/link; do not republish wholesale bodies.

FAQ

Q: Who wrote this?
A: Shane O’Connor (AIDevGTM). Primary source: AIDevGTM/gtm-cofounder. Frameworks credited upstream to Adam Frankl and Jakub Czakon where applicable.

Q: Is Baonat selling QC Growth or a Product Hunt badge?
A: No. We recommend the free MIT skill pack on GitHub.

Q: Cursor only?
A: No — Claude Code, Cursor, Codex, Windsurf, Antigravity, and other Agent Skills hosts. Tool label: Multi.

Q: Should I paste SKILL.md into chat?
A: No — install/link the pack and let skills load. Baonat links sources; it does not republish wholesale skill bodies.

Source attribution